The simple truth

Two businesses can both have strong reviews.

One may have a slightly higher overall rating, but hasn’t received new feedback for some time.
Another may have a marginally lower rating, but recent reviews from clients.

In many cases, the business with more recent feedback is easier to find and feels more current to people searching.

That’s because recent reviews quietly signal that the business is active, being chosen, and providing a service that’s relevant right now.

Why Recency Matters to Google

Google’s role is to help people find services that are active and reliable now, not just in the past.

Recent reviews help indicate that a business is still operating, still being chosen by clients, and still delivering a service people are happy with.

A profile that shows steady, ongoing feedback tends to feel more current and reassuring than one that hasn’t been updated for some time — even when the overall rating is high.

The problem many professionals face

Most businesses rely on clients remembering to leave a review later, or on follow-up messages sent days after the work is finished.

Life gets busy, even when the experience has been positive.

Good intentions fade, and reviews slow down — not because clients weren’t happy, but simply because the moment has passed.

Buddy Card captures the right moment

Buddy Card is designed to be used when a piece of work has just been completed and the client is genuinely pleased.

Rather than chasing reviews, sending reminders, or hoping someone remembers weeks later, it offers a simple option at a moment that already feels positive.

A quick QR scan takes the client directly to the right place, removes unnecessary steps, and makes leaving a review feel straightforward and natural — if they choose to do so.

Consistency beats occasional spikes

A short burst of reviews can be helpful, but what tends to make a longer-term difference is a steady, natural flow over time.

Buddy Card supports this by helping reviews arrive gradually, keeping your profile current month after month, and avoiding long quiet gaps that can make a listing feel inactive.

That kind of consistency quietly signals that a business is active, trusted, and being chosen right now — without needing campaigns, reminders, or bursts of activity.

Reviews Build Trust Before the First Call

For someone considering getting in touch, recent reviews tend to feel more reassuring, as they reflect current experiences and address present-day concerns.

Seeing ongoing feedback helps reduce hesitation, meaning that by the time a person makes contact, much of the trust-building has already happened quietly in the background.

Works Hand-in-Hand With Social Sharing

Customer social shares build awareness and trust.

Google reviews build visibility and credibility.

Buddy Card connects both — from the same simple action:

• Scan

• Share

• Review

One moment. Multiple benefits.

This Isn’t About Gaming Google

Buddy Card doesn’t use incentives, tricks, or shortcuts.

It simply:

• Makes it easy for happy customers to leave a review

• Helps genuine feedback happen more often

• Keeps your online presence active, current, and credible

That’s exactly the kind of behaviour Google rewards.

Designed for the Long Term

Search visibility doesn’t happen overnight.

It’s built through:

• Consistency

• Real customer feedback

• Ongoing activity

Buddy Card helps make reviews a normal part of doing business, not something you have to chase or manage.

The highest-trust leads

Why customer posts travel further

Further Reading