Google Reviews & Staying Current
It’s not only about star ratings
Most businesses are already aware that Google reviews play a role in how people choose who to contact.
What’s less obvious is how those reviews tend to be interpreted over time.
It’s not only the overall rating.
It’s also influenced by how recent and steady that feedback is.
UnboxingBuddy is designed to support this quietly, by making it easier for happy clients/customers to leave feedback while keeping the process relaxed and unforced — without chasing or reminders.
It’s about staying visible over time
The simple truth
Two businesses can both have strong reviews.
One may have a slightly higher overall rating, but hasn’t received new feedback for some time.
Another may have a marginally lower rating, but recent reviews from clients.
In many cases, the business with more recent feedback is easier to find and feels more current to people searching.
That’s because recent reviews quietly signal that the business is active, being chosen, and providing a service that’s relevant right now.
Why Recency Matters to Google
Google’s role is to help people find services that are active and reliable now, not just in the past.
Recent reviews help indicate that a business is still operating, still being chosen by clients, and still delivering a service people are happy with.
A profile that shows steady, ongoing feedback tends to feel more current and reassuring than one that hasn’t been updated for some time — even when the overall rating is high.
The problem many businesses face
Most businesses rely on clients or customers remembering to leave a review later, or on follow-up messages sent days after the work is finished.
Life gets busy, even when the experience has been positive.
Good intentions fade, and reviews slow down — not because clients weren’t happy, but simply because the moment has passed.
UnboxingBuddy captures the right moment
UnboxingBuddy is designed to be used when the customer is genuinely pleased at the optimal time - when they have just recived delivery of the product.
Rather than chasing reviews, sending reminders, or hoping someone remembers weeks later, it offers a simple option at a moment that already feels positive.
A quick QR scan takes the customer directly to the right place, removes unnecessary steps, and makes leaving a review feel straightforward and natural — if they choose to do so.
Consistency beats occasional spikes
A short burst of reviews can be helpful, but what tends to make a longer-term difference is a steady, natural flow over time.
UnboxingBuddy supports this by helping reviews arrive gradually, keeping your Google profile current month after month, and avoiding long quiet gaps that can make a listing feel inactive.
That kind of consistency quietly signals that a business is active, trusted, and being chosen right now — without needing campaigns, reminders, or bursts of activity.
Reviews Build Trust Before the First Call
For someone considering getting in touch with a business, recent reviews tend to feel more reassuring, as they reflect current experiences and address present-day concerns.
Seeing ongoing feedback helps reduce hesitation, meaning that by the time a person makes contact, much of the trust-building has already happened quietly in the background.
Works Hand-in-Hand With Social Sharing
Customer social shares build awareness and trust.
Google reviews build visibility and credibility.
UnboxingBuddy connects both — from the same simple action:
Scan
Share
Review
One moment. Multiple benefits.
This Isn’t About Gaming Google
UnboxingBuddy doesn’t use incentives, tricks, or shortcuts.
It simply:
Makes it easy for happy customers to leave a review
Helps genuine feedback happen more often
Keeps your online presence active, current, and credible
That’s exactly the kind of behaviour Google rewards.
Designed for the Long Term
Search visibility doesn’t happen overnight.
It’s built through:
Consistency
Real customer feedback
Ongoing activity
UnboxingBuddy helps make reviews a normal part of doing business, not something you have to chase or manage.